“42% of buyers said they were more likely to engage with a sales rep if the content is personalized or tailored to their specific needs,” according to the 2023 Content Preferences Survey. This report from DemandGen and Salesforce provides three areas that are working today to engage the customer.
- Creating content hubs with dynamic content recommendation
We refer to ours as an Engagement Site or E-site and its unique to each customer. - The use of ABM strategies that improve content but also better equip each sales rep for personalized outreach
Heron Martech allows full coordination between Sales, Marketing and Customer support. - The use of AI in executing personalization at scale
Our technology uses AI for content creation and testing helping clients do more with less.
This report includes examples of using these strategies by other companies and how they were successful.
B2B teams looking to outrank their competitors can lean into custom content strategies that mimic current B2C tactics. An expert mix of binge worthy content, ABM insights and AI tools is a winning recipe for best-in-class personalization that drives a strong sales pipeline.
Let me know what you think and how we can help you utilize these proven strategies.