This new report from Deloitte and the CMO Council is a foundational marketing study on Humanizing and Analyzing relationships with customers. It is important enough that I plan to send out two following emails in the coming weeks highlighting key points from this valuable study.
We're showing how Lifetime Customer Value (or LTV) helps predict revenue attributed to future relationships with customers. As you will see in the attached report there is much opportunity to improve the tracking and reporting that reflect the digital realities of marketing communications and scalability.
- Most important requirements are Humanizing connections and aligning the organization.
- Most effective current initiatives are communicating the value proposition, more sophisticated targeting and relevant content.
- The key future plans are building unified, lasting and dynamic connections with customers.
There is a lot in this study so you might wish to download and distribute the report to make sure you're touching the bases. We remain available to discuss how ShareDirect can provide you a method of better securing your LTV.